Should PR Firms Write Opinion Pieces?

I came across an article from Northern Michigan’s Traverse City Record-Eagle: “PR Firm ‘Ghosted’ Letters.” Long story short, a PR firm was hired to flood the newspaper with letters (supposedly from town residents) in an effort to influence voters and taxpayers leading up to a February recall.
It brings up a more general question about PR […]

December 28th 2007 READ MORE NO COMMENTS