http://jhmattern.com Thu, 29 May 2008 19:17:43 +0000 http://backend.userland.com/rss092 en Many press releases look the same. Journalists, and even bloggers, can receive dozens (or hundreds or more) of press releases daily. Because press release writing can be simplified with press release templates, and because press releases can be distributed inexpensively online, it’s become harder to have a press release really ... http://jhmattern.com/pr-writing/five-tips-for-better-press-release-writing/2007/12/31 Even though there are many different types of press releases, all press releases should include several common components. Here are the basic components of a press release, and what should be included in each section: Release Time – The release time of a press release is where you would note “For ... http://jhmattern.com/pr-writing/components-of-a-press-release/2007/12/31 I came across an article from Northern Michigan's Traverse City Record-Eagle: "PR Firm 'Ghosted' Letters." Long story short, a PR firm was hired to flood the newspaper with letters (supposedly from town residents) in an effort to influence voters and taxpayers leading up to a February recall. It brings up a ... http://jhmattern.com/industry-news/should-pr-firms-write-opinion-pieces/2007/12/28 Increasing earnings is a common New Year’s resolution, and now Webmasters and online entrepreneurs don’t have to be search engine optimization (SEO) experts to take advantage of Google and other search engines to rapidly grow their online income potential. Former bodyguard and author of the SEO Seduction Secrets e-book, Franck ... http://jhmattern.com/client-news/former-bodyguard-exposes-seo-secrets/2007/12/28 FXBear Software Solutions, the makers of popular and award-winning audio and video conversion software solutions, today announced the launch of their first free software package – an all-in-one MOV video converter enabling users to compress QuickTime videos and convert them into other video formats and file types. The MOV video ... http://jhmattern.com/client-news/fxbear-releases-free-mov-video-converter/2007/12/28 JH Mattern Communications now has an official company blog. You can access the blog through the site's top navigation, or through the blog categories located in the left sidebar throughout the company site. While I already run a PR blog at NakedPR.com, the company blog will cover more practical PR issues ... http://jhmattern.com/company-news/new-company-blog/2007/12/28